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| WHAT: |
DIRECTV, Inc., the nation's leading satellite television service provider, is now offering local HD programming to customers in 109 markets following the launch today of HD local channels in Boise, Idaho; Harlingen-Weslaco-Brownsville-McAllen, Texas; Macon, Ga.; Sioux Falls, S.D.; Traverse City-Cadillac, Mich.; and Fort Smith, Ark. DIRECTV now offers access to local HD broadcast channels to more than 86 percent of U.S. TV households.
By the end of 2008, DIRECTV will provide local HD broadcast channels in more than 121 cities, representing approximately 88 percent of U.S. TV households |
| WHEN: | Beginning today, Thursday, Nov. 6, 2008. |
| HOW: | To receive DIRECTV's local HD programming, customers must have an H20 or H21 HD receiver or an HR20 or HR21 DIRECTV Plus® HD DVR and a Ka/Ku band dish. For information on how to get DIRECTV HD consumers can visit DIRECTV.com. |
| CONTACT: |
DIRECTV, Inc. Robert Mercer rgmercer@directv.com (310) 964-4683 Eligibility for local channels is based on service address within certain designated market areas as defined by Nielsen Media Research, Inc. Visit DIRECTV.com for more information. |
