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EL SEGUNDO, Calif., Sep 30, 2010 (BUSINESS WIRE) -- Next Sunday, thousands of football fans will literally fasten their seatbelts to watch the action on DIRECTV's NFL SUNDAY TICKET(TM), the world's most popular video service's exclusive sports subscription package.
That's when JetBlue Airways (Nasdaq:JBLU), New York's hometown airline and the Official Airline of the New York Jets and Buffalo Bills, will add DIRECTV's exclusive NFL SUNDAY TICKET package to its free, live programming lineup offering customers access to up to 14 games every Sunday throughout the regular NFL season when traveling on the value airline to more than 50 destinations across the U.S.
"From the sofa to the seatback, NFL fans can enjoy DIRECTV's NFL SUNDAY TICKET just about anywhere," said Alex Kaplan, senior director, Sports Marketing for DIRECTV. "It's a great way to satisfy those die-hard NFL fans who have to travel on Sunday and miss their game. Now fans can watch every minute, of every game, every Sunday, whether they're at home, in a sports bar, watching on their cell phone or iPad, or cruising at 35,000 feet."
"JetBlue is New York's fan favorite and largest domestic airline at John F. Kennedy International Airport and we look forward to welcoming even more football fans onboard during the 'Sunday Funday' season," said Don Uselmann, manager of Product Development for JetBlue Airways. "Our customers can stretch out their legs with our bonus legroom, where they'll never have to miss their favorite team with up to 14 free, live games on DIRECTV's NFL SUNDAY TICKET on personal seatback screens, including all of the pre-and post-game action. For those customers who aren't football fans, we'll continue to provide a variety of other live channels for free."
JetBlue has been offering DIRECTV(R) programming as part of its award-winning customer service and in-flight experience since 2000. When jetting between destinations in the continental U.S., customers are treated to 36 channels of free live, DIRECTV programming, including most major networks (a). From Oct. 3, 2010 to Jan. 2, 2011, select channels will be replaced by DIRECTV's NFL SUNDAY TICKET on Sundays between 12 - 8 p.m.
About DIRECTV
DIRECTV (NASDAQ:DTV) is the world's most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 26.3 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.7 million customers access to 160 HD channels and Dolby-Digital(R) 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV(R) DVR Scheduler and higher customer satisfaction than the leading cable companies for 10 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 7.6 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
About JetBlue Airways
Voted "Most Eco-Friendly Airline" by Zagat's Airline Survey in 2008 and 2009, JetBlue has created a new airline category based on value, service and style. In 2010, the carrier also ranked "Highest in Customer Satisfaction Among Low-Cost Carriers in North America" by J.D. Power and Associates, a customer satisfaction recognition received for the sixth year in a row. Known for its award-winning service and free TV as much as its low fares, JetBlue is now pleased to offer customers Lots of Legroom and super-spacious Even More Legroom seats. JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control. Visit www.jetblue.com/promise for details. JetBlue serves 61 cities with 650 daily flights. New service to Ronald Reagan Washington National Airport in Washington, DC and to Bradley International Airport in Hartford, CT begins in November. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. For information or reservations call 1-800-JET-BLUE (1-800-538-2583), TTY/TDD 1-800-336-5530 or visit www.jetblue.com.
(a) Live satellite TV and radio programming is not available on flights outside the continental U.S.
SOURCE: DIRECTV
Robert Mercer
DIRECTV
(310) 964-4683
or
JetBlue Corporate Communications
CorporateCommunications@jetblue.com
(718) 709-3089
Copyright Business Wire 2010
