DIRECTV's Masters Tournament Coverage A ‘Gimme' For Golf Fans Who Want In-depth Coverage
Masters Mosaic Offers Six-Channel HD Package of CBS Sports and
ESPN Coverage; New Customizable Leader Board; Extended Coverage; And
24-hour Interactivity — Only on DIRECTV
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
DIRECTV swings into another season of expanded, interactive golf
coverage April 5-8 with the 2012 Masters Tournament, offering fans a
unique, in-depth viewing experience that is the next best thing to a
patron badge at golf's most prestigious event.
Combining CBS Sports' and ESPN's live HD coverage of the Tournament,
DIRECTV's "Masters Mosaic" interactive TV application and six-channel
Masters Mix will immerse fans in the atmosphere of the fabled Augusta
National Golf Club, allowing them to more closely follow the world's
best golfers as they vie for the coveted Green Jacket.
The Masters Mix Channel, available only on DIRECTV, offers fans six
views of the Tournament: the main CBS Sports/ESPN feed; two Featured
Group channels; Amen Corner; holes 15 and 16; and "Masters in Depth,"
along with a continuously running leader board featuring live tee times,
scoring and leaders' locations on the course. Each extra channel of
coverage is fully produced with its own announcers.
Viewers will also have access to the following interactive menu of
features 24 hours a day throughout the tournament on any of the six
Masters channels:
-
Top Five Leaders — displays the top five current scores against
par.
-
Leader Board — provides information on all the golfers in the
field including players' hole-by-hole stats through the Scorecard
feature, displaying greens hit in regulation, driving distance,
putting average for each player in the field, and will include current
and previous rounds. And a new customizable leader board lets fans
select their favorite player and place them on top of the board to
more easily track their scores.
-
Highlights — allows viewers on-demand access to the previous
round's highlights as well as five golfer-specific highlight packages
focusing on the top two leaders and three notable players in each
round.
-
Course Tour — provides fans with a birds-eye video of each hole.
-
Masters Quiz — challenges fans with 10 questions, refreshed
daily, about the history of the Masters and Augusta National, and the
day's action on course.
"We're thrilled to continue our association with the Masters Tournament,
CBS Sports and ESPN to create another spectacular viewing experience for
golf fans," said Tony Goncalves, senior vice president, Product
Management, DIRECTV. "The Masters Mosaic offers fans who love the game a
whole new way to watch the Tournament and feel the aura of Augusta, and
it's only on DIRECTV."
DIRECTV's Tournament coverage will also include the 2012 Masters Preview
Show premiering April 2 from 8:30 a.m. to 9:00 a.m. ET on its exclusive Audience
Network. CBS Sports announcer Ian Baker Finch talks with the world's
No. 1-ranked player Luke Donald, who offers exclusive insights on the 2012
Masters Tournament — only on DIRECTV. The 2011 Masters Official
Review Show will also premiere on the Audience Network on April 2
from 7:30 a.m. to 8:30 a.m. ET. All video highlights and a course tour
will be available on DIRECTV On
Demand. DIRECTV will also air 3D
coverage of the Tournament on ESPN 3D (Channel 106). For details on all
Tournament coverage visit www.directv.com/masters.
About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital
television entertainment services delivering a premium video experience
through state-of-the-art technology, unmatched programming and industry
leading customer service to 32 million customers in the U.S. and Latin
America. In the U.S., DIRECTV offers its 19.9 million customers access
to more than 170 HD channels and Dolby-Digital® 5.1 theater-quality
sound, access to exclusive sports programming such as NFL SUNDAY
TICKET™, Emmy- award winning technology and higher customer satisfaction
than the leading cable companies for 11 years running. DIRECTV Latin
America, through its subsidiaries and affiliated companies in Brazil,
Mexico, Argentina, Venezuela, Colombia, and other Latin American
countries, leads the pay-TV category in technology, programming and
service, delivering an unrivaled digital television experience to 12
million customers. DIRECTV sports and entertainment properties include
three Regional Sports Networks (Northwest, Rocky Mountain and
Pittsburgh) as well as a 60 percent interest in Game Show Network. For
the most up-to-date information on DIRECTV, please visit www.directv.com.
DIRECTV
Robert Mercer
(310) 964-4683
rgmercer@directv.com
Source: DIRECTV
News Provided by Acquire Media
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