Lowest NFL SUNDAY TICKET™ Price in More Than a Decade Rewards Loyal DIRECTV Football Fans
Sponsors NFL.com Webcast of 2012 NFL Draft to Highlight ‘Value
Picks' and New Package Pricing
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
DIRECTV is rewarding its existing customers with the lowest price in
almost a decade for its exclusive NFL
SUNDAY TICKET package.
Current customers will pay only $199.95, more than 40 percent less than
last year's price, for the full slate of NFL 2012 regular season
out-of-market game broadcasts along with the Game Mix channel and the
Player Tracker feature. The new package is designed to make DIRECTV's
most popular sports subscription service available to as many customers
as possible including those who experienced NFL SUNDAY TICKET for the
first time last year.
And those customers who want access to an enhanced version of the
package they can take with them wherever they go, can choose the newly
branded NFL SUNDAY TICKET Max package, which offers popular features
like RED ZONE CHANNEL, Short Cuts and online/mobile.
Recognizing that millions of customers will have access to NFL SUNDAY
TICKET at an outstanding value, DIRECTV is sponsoring the NFL.com
LIVE: 2012 Draft Webcast April 26-28, and teaming up with NFL.com
analyst Michael Lombardi to name a line-up of sleeper "value picks" —
those players who may have a major impact on their new team's future
success or failure.
"NFL SUNDAY TICKET is an incredible product and we want to make sure it
is accessible and affordable to as many of our customers as possible, so
we made the decision to dramatically lower the price," said Alex Kaplan,
vice president, Marketing for DIRECTV. "With these new package options
we hope that those who had the service before will enjoy it again, and
those who have not had a chance to subscribe to NFL SUNDAY TICKET will
take this opportunity to experience this fantastic service for the first
time."
DIRECTV's unique "value picks" platform on NFL.com is based on the fact
that many of the league's most successful players were names that went
"under the radar" on draft day and ended up being the most valuable
decisions ever made by their teams. When the 2012 NFL Draft is complete,
Lombardi will issue his definitive list of Top-10 "Value Picks" from the
2012 draft. The 10 players chosen on the 2012 "All-Value" team will
receive DIRECTV systems and one year of complementary DIRECTV® service,
including NFL SUNDAY TICKET, so their families can follow all of the
action during the players' rookie seasons.
Current DIRECTV customers who purchase the 2012 NFL SUNDAY TICKET
service for $199.95, will be able to watch every regular season game
live every Sunday afternoon in HD, along with the Game Mix Channel that
features up to eight live games on one screen complete with scores,
stats and standings; Player Tracker, a must-have for fantasy fans who
can follow player and team stats throughout the day; and highlights on
demand.
NFL SUNDAY TICKET MAX is available for $299.95 (and only $100 for
existing NFL SUNDAY TICKET customers who want to upgrade) and offers all
the games in HD, Game Mix, RED ZONE CHANNEL, Short Cuts, online/mobile,
Player Tracker, score/stats/standings and highlights on demand. For more
information on the NFL SUNDAY TICKET offers visit www.DIRECTV.com/nfl.
About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital
television entertainment services delivering a premium video experience
through state-of-the-art technology, unmatched programming and industry
leading customer service to 32 million customers in the U.S. and Latin
America. In the U.S., DIRECTV offers its 19.9 million customers access
to more than 170 HD channels and Dolby-Digital® 5.1 theater-quality
sound, access to exclusive sports programming such as NFL SUNDAY
TICKET™, Emmy-award winning technology and higher customer satisfaction
than the leading cable companies for 11 years running. DIRECTV Latin
America, through its subsidiaries and affiliated companies in Brazil,
Mexico, Argentina, Venezuela, Colombia, and other Latin American
countries, leads the pay-TV category in technology, programming and
service, delivering an unrivaled digital television experience to 12
million customers. DIRECTV sports and entertainment properties include
three Regional Sports Networks (Northwest, Rocky Mountain and
Pittsburgh) as well as a 60 percent interest in Game Show Network. For
the most up-to-date information on DIRECTV, please visit www.directv.com.
DIRECTV
Robert Mercer
(310) 964-4683
rgmercer@directv.com
Source: DIRECTV
News Provided by Acquire Media
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