Tony Goncalves Named Senior Vice President of Digital Entertainment Products
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
DIRECTV has created a new Digital Entertainment Products organization to
further advance its digital strategy, maintain its competitive advantage
and continue to improve the entertainment experience for its customers.
Tony Goncalves will lead the organization and assume the new title of
senior vice president of Digital Entertainment Products, reporting to
Mike White, chairman, president and CEO of DIRECTV.
The Digital Entertainment Products team responsibilities will include
strategy, ideation and product definition for entertainment initiatives
across all mobile, tablet, Web, native apps, third-party devices and
video on-demand platforms.
"As technology changes at a rapid pace, we must constantly challenge
ourselves to think in new and creative ways to meet the evolving needs
of our customers. I'm extremely pleased to have an executive of Tony's
caliber leading this critical initiative," said White. "DIRECTV has a
proud legacy of delivering a transformative entertainment experience and
this new group will enable DIRECTV to remain at the forefront of our
"We have a fantastic opportunity to move DIRECTV and the customer
experience into new and exciting directions with innovative products and
services both inside and outside the home," said Goncalves. "We've built
a team that has the intelligence and creativity to not only keep pace
with our rapidly changing industry but go beyond that to build on our
already leading entertainment experience to further set us apart from
all others in the pay TV industry."
Goncalves joined DIRECTV in 2007 and has held various positions in Sales
and Product Management. Goncalves was a key player in securing DIRECTV's
partnership with AT&T and led the team that closed the CenturyLink
partnership. In his most recent role as senior vice president of Product
Management, he was responsible for working closely with DIRECTV's
Engineering group to deliver a strategic roadmap for the company's new
products and services and oversaw the team responsible for generating
over $4 billion in annual revenue in pay per view movies and events,
sports packages and premium channels.
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of
digital television entertainment services delivering a premium video
experience through state-of-the-art technology, unmatched programming
and industry leading customer service to 32 million customers in the
U.S. and Latin America. In the U.S., DIRECTV offers its 19.9 million
customers access to more than 170 HD channels and Dolby-Digital® 5.1
theater-quality sound, access to exclusive sports programming such as
NFL SUNDAY TICKET™, Emmy- award winning technology and higher customer
satisfaction than the leading cable companies for 11 years running.
DIRECTV Latin America, through its subsidiaries and affiliated companies
in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology, programming
and service, delivering an unrivaled digital television experience to 12
million customers. DIRECTV sports and entertainment properties include
three Regional Sports Networks (Northwest, Rocky Mountain and
Pittsburgh) as well as a 60 percent interest in Game Show Network. For
the most up-to-date information on DIRECTV, please visit www.directv.com.
Darris Gringeri, 212-205-0882
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