DALLAS and EL SEGUNDO, Calif., Sept 26, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- AT&T Inc. (NYSE: T) and DIRECTV, Inc. (Nasdaq: DTV) today announced a commercial agreement by which AT&T will market and sell DIRECTV's service as a co-branded satellite television service after Jan. 31, 2009.
AT&T | DIRECTV will become part of the AT&T Advanced TV video portfolio, alongside AT&T U-verse(SM) TV, after the expiration of AT&T's current satellite agreement with DISH Network(R), which it will fully honor. AT&T will offer, market and sell co-branded AT&T | DISH Network services through Jan. 31, 2009. After that date, existing AT&T | DISH Network customers will continue to receive the same, quality service they enjoy today.
New AT&T | DIRECTV customers will be able to enjoy DIRECTV programming packages, with the added benefit of a discount for bundling their wireless, home phone and broadband services with AT&T.
"Our focus is on providing customers with a better TV experience than cable," said Jeff Weber, AT&T vice president-Video and Entertainment. "AT&T | DIRECTV complements our premier AT&T U-verse TV service and gives customers another great choice for state-of-the-art, 100 percent digital programming."
"Our agreement with AT&T will provide endless opportunities to thrill consumers with an amazing suite of bundled entertainment and communications services at home and on the go," said Paul Guyardo, DIRECTV chief sales and marketing officer. "The real winners of this agreement will be our joint customers who will enjoy a singular, high-quality experience throughout their entire life cycle."
Other terms of the non-equity agreement were not disclosed.
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
AT&T | DISH Network: AT&T | DISH Network is a co-branded service provided by DISH Network L.L.C., the DISH Network logo and other product and service names are the trademarks and/or service marks of DISH Network L.L.C. (C) 2008 AT&T Intellectual Property. All rights reserved.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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DIRECTV, Inc. (NASDAQ: DTV), the nation's leading satellite television service provider, presents the finest television experience available to more than 17.1 million customers in the United States and is leading the HD revolution with more than 130 HD channels. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed national cable companies for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.
SOURCE AT&T Inc.
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