DIRECTV Premieres Paramount Pictures' Waiting for ‘Superman' Documentary Same Day as DVD Release
DIRECTV Will Donate Portion of Proceeds to Schools Through
Philanthropic Organization, DonorsChoose.org
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
DIRECTV,
the world's most popular video service, is offering the poignant,
eye-opening documentary, Waiting for "Superman," on the DIRECTV
CINEMA™ platform, beginning today, Feb. 15, the same day as the movie's
DVD release. To celebrate the debut, DIRECTV will donate a portion of
the proceeds from rentals of the documentary to help schools in need
through the innovative charity, DonorsChoose.org.
Waiting for "Superman" chronicles the state of public education
through the stories of a few families, who are searching for
alternatives, and of reformers, proving that all kids can learn. Each
time Waiting for "Superman" is rented on DIRECTV CINEMA, a
donation will be made to DonorsChoose.org. Launched out of a Bronx high
school in 2000, DonorsChoose.org enables anyone to connect to public
school classrooms in a personal way by funding project requests posted
directly by teachers in need.
"Education plays such a vital role in the success of our country's
youth, and DIRECTV strives to provide schools with the resources they
need to offer a well-rounded curriculum for K-12 students," said Sarah
Lyons, vice president of Upgrade Marketing for DIRECTV. "DIRECTV CINEMA
is proud to support the company's corporate citizenship efforts in our
primary focus area of education through this exciting new campaign."
DIRECTV is committed to fostering education through two educational
programs: DIRECTV GOES TO SCHOOL® and DIRECTV4Schools™.
Through DIRECTV GOES TO SCHOOL, qualifying schools can receive a free
DIRECTV System® and educational programming to enhance their
students' classroom experience. The DIRECTV4Schools program is an easy
way for schools to earn the funds they need for special programs,
equipment, and events that enrich student learning. For more information
on these and other DIRECTV corporate citizenship programs, please visit directv.com/corporatecitizenship.
Waiting for "Superman" is now available at $4.99 for
standard-definition and $5.99 for crystal-clear HD. DIRECTV CINEMA™
offers more than 400 of the newest movies in razor-sharp 1080p HD, plus
more than 6,000 shows and movies at no extra charge. For more
information on the movies available on DIRECTV CINEMA, please visit directv.com/cinema.
About DIRECTV:
DIRECTV (NASDAQ: DTV) is the world's most popular video service
delivering state-of-the-art technology, unmatched programming, the most
comprehensive sports packages available and industry leading customer
service to its 27.6 million customers in the U.S. and Latin America. In
the U.S., DIRECTV offers its 19.1 million customers access to over 160
HD channels and Dolby-Digital® 5.1 theater-quality sound
(when available), access to exclusive sports programming such as NFL
SUNDAY TICKET™, award winning technology like its DIRECTV®
DVR Scheduler and higher customer satisfaction than the leading cable
companies for ten years running. DIRECTV Latin America, through its
subsidiaries and affiliated companies in Brazil, Mexico, Argentina,
Venezuela, Colombia, and other Latin American countries, leads the
pay-TV category in technology, programming and service, delivering an
unrivaled digital television experience to 8.5 million customers.
DIRECTV sports and entertainment properties include three Regional
Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a
65 percent interest in Game Show Network. For the most up-to-date
information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
DIRECTV, Inc.
Jade Ekstedt, 310-964-3429
Source: DIRECTV, Inc.
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