DIRECTV Launches Dedicated Hurricane Irene Information Channel
Channel Will Provide Local Network News Feeds along the Storm
Track and Red Cross Information to Aid Storm Victims
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
DIRECTV is launching a dedicated 24/7 "Hurricane Irene Information"
channel that will provide live broadcasts from local stations in markets
affected by the hurricane to DIRECTV viewers nationwide.
The DIRECTV-produced information channel will begin broadcasting at
midnight EDT/9 p.m. PDT tonight and will air on three separate viewer
channels: 259, 325 and 349. DIRECTV plans to provide continuous coverage
throughout the weekend or until the storm has diminished in strength.
DIRECTV will simulcast local news and information coverage from various
stations in affected markets as the storm moves up the East Coast.
DIRECTV will also provide graphical information to inform our customer
base about potential evacuations, closures, event cancellations and any
additional critical information as needed. Storm preparation information
will be delivered in graphical form from the American Red Cross, as well
as coverage from the agency's special disaster preparedness and relief
interview with American Red Cross President Gail McGovern, along with
information from other emergency organizations.
As DIRECTV tracks the storm it will manually switch to a local station
in the affected market. The information channel will broadcast coverage
from the following markets:
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Greenville/New Bern, N.C.
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About DIRECTV:
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital
television entertainment services delivering a premium video experience
through state-of-the-art technology, unmatched programming and industry
leading customer service to more than 30 million customers in the U.S.
and Latin America. In the U.S., DIRECTV offers its 19.4 million
customers access to more than 170 HD channels and Dolby-Digital® 5.1
theater-quality sound, access to exclusive sports programming such as
NFL SUNDAY TICKET™, Emmy- award winning technology and higher customer
satisfaction than the leading cable companies for ten years running.
DIRECTV Latin America, through its subsidiaries and affiliated companies
in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology, programming
and service, delivering an unrivaled digital television experience to
more than 10.6 million customers. DIRECTV sports and entertainment
properties include three Regional Sports Networks (Northwest, Rocky
Mountain and Pittsburgh) as well as a 60 percent interest in Game Show
Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.
DIRECTV
Robert Mercer
310-964-4683
or
Jade Ekstedt
310-964-3429
Source: DIRECTV
News Provided by Acquire Media
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