Paul Guyardo Named Chief Revenue & Marketing Officer
New Position Includes DIRECTV's National Ad Sales Group in
Addition to Sales and Marketing
Keith Kazerman Promoted to Senior Vice President of Ad Sales
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
DIRECTV, the world's leading provider of digital television
entertainment services, announced today that Paul Guyardo, who currently
leads the U.S. Sales and Marketing organizations, will expand his role
to lead both traditional ad sales and DIRECTV's new addressable and
digital platforms. With the added responsibilities, Guyardo will assume
the new title of executive vice president, Chief Revenue & Marketing
Officer of DIRECTV, LLC, and continue to report to Mike White, chairman,
president and CEO of DIRECTV.
Guyardo joined the company in 2005 as executive vice president and Chief
Marketing Officer. In 2007, he was promoted to his current position
leading all sales & distribution channels in addition to marketing,
branding/advertising, public relations pricing and packaging,
directv.com, sports, premium channels and on-demand businesses, customer
retention, consumer research & analytics and creative services. With the
addition of Ad Sales, he now oversees all functions that drive the
Company's $22 billion in U.S. revenue.
"Ad Sales is a fantastic growth opportunity for DIRECTV," said White.
"I'm confident that Paul and his team will be as successful at growing
Ad Sales as they've been at driving profitable subscriber growth over
the past seven years."
In related news, Keith Kazerman has been promoted to senior vice
president of Ad Sales, reporting to Guyardo. Kazerman and his Ad Sales
team will focus on successfully launching DIRECTV's addressable and
digital platforms and furthering the company's interactive advertising
efforts. Kazerman joined DIRECTV in 2005 and has been instrumental in
building the company's business to what it is today.
"Now, DIRECTV is a terrific platform to deliver national, local and
highly targeted advertising," said Guyardo. "I'm excited to have Keith
and his team in place to make the most of this tremendous opportunity."
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of
digital television entertainment services delivering a premium video
experience through state-of-the-art technology, unmatched programming
and industry leading customer service to 32 million customers in the
U.S. and Latin America. In the U.S., DIRECTV, LLC offers its 19.9
million customers access to more than 170 HD channels and Dolby-Digital®
5.1 theater-quality sound, access to exclusive sports programming such
as NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer
satisfaction than the leading cable companies for 11 years running.
DIRECTV Latin America, through its subsidiaries and affiliated companies
in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology, programming
and service, delivering an unrivaled digital television experience to 12
million customers. DIRECTV sports and entertainment properties include
three Regional Sports Networks (Northwest, Rocky Mountain and
Pittsburgh) as well as a 60 percent interest in Game Show Network. For
the most up-to-date information on DIRECTV, please visit www.directv.com.
Darris Gringeri, 212-205-0882
News Provided by Acquire Media